Dr. Simatupang is a Professor of Operations and Supply Chain Management at  Bandung Institute of Technology, Indonesia. He holds a PhD degree from Massey  University in New Zealand. At the School of Business and Management ITB, he  teaches Technology and Operations Management, Supply Chain Management,  Operations Management, and the Creative Economy. 
He is well known as an  expert in supply chain management and creative industry development. He is  recently involved in emerging research on the creative economy in Indonesia such  as national creative industry mapping, the roadmap of creative industry in the  West Java Province, the creative mapping of Bandung City, and the concept of  creative mapping for the Province of Jakarta. He is associated with Indonesia  Logistics Association, Bandung Creative City Forum, and the British Council in  developing creative industry and creative community. His research interests  include supply chain collaboration, inventory models, operations management,  service science, and creative economy. His other research focuses on the development and management of collaborative  relationships such as how to design and manage supply chain collaboration, how  to equalize their risks and rewards, and how to share the benefits of collaboration.  The results of his research have been published in a variety of journals, including  the International Journal of Logistics Management, Total Quality Management, Management Decision, Business Process Management Journal, Supply Chain  Management: An International Journal, Benchmarking: An International Journal,  and International Journal of Physical Distribution & Logistics Management. In  addition, he has presented his work at national and international conferences.