Dr. Tri Widodo W. Utomo, is a senior researcher in public administration. He is now the Deputy Chairman of Innovation at National Institute of Public Administration (NIPA). He is presently in charge of promoting innovation within government institution, particularly in local area. He created “Innovation Laboratory”, a model of accelerating public sector innovation consists of five steps, namely Drum-up, Diagnose, Design, Deliver, and Display (5D Model). He also advocated “Street-level Innovation” and “Innovation Roadmap” as instruments of promoting innovation. In the early of 2017, he published book titled “Inovasi Harga Mati” (Innovate or Die).